GTA 6 Takes Over Miami: Vice City Cars on the Street, a Blimp and a Divided County

Miami has had GTA 6 cars on its streets for two days. Locals and community accounts photographed a Coquette, the game’s fictional take on the Corvette, with a Vice City wrap and a Leonida license plate, and a Lamborghini in Vice Beach Police livery, driving in convoy and parked in Key Biscayne and at a gas station; Insider Gaming, Push Square and GameSpot picked it up on October 16. All three write the same thing: Rockstar “appears” to be behind it, and none has a confirmation from the company. Insider Gaming Push Square GameSpot

It is one more chapter of a campaign turning the city that inspired Vice City into a stage: the blimp, the beach chairs, the sign over the Kaseya Center and the Wynwood Walls murals. Underneath, a political argument in Miami-Dade over how much Rockstar money the county takes and in exchange for what.

The photos come from private individuals: @GTASixInfo posted the Coquette and the police Lamborghini on October 16, iGrandTheftAuto shared images by @gianni_mariotti and @andrewblakeames, and local account ONLY in DADE reported on the 15th that GTA was “in full effect” in the city. Push Square describes “numerous” vehicles with Leonida plates and colorful body kits, the same plates seen in the Suzuki tease, and notes that none of the displays explicitly mention GTA 6. Insider Gaming points out the real Lamborghini won’t be in the game: it is the inspiration for top-tier sports cars, like the Pegassi Tempesta the community identifies under the police livery. A six-car list circulates on Reddit and Rockstar Actu (Manana, Buccaneer, Tempesta, Cheetah, Coquette and Emerus) and a Key Biscayne witness credits the builds to West Coast Customs, the shop that built a real Bravado Banshee for GTA V; both are community identifications with no official source. The in-game cars and how they are customized are in the car customization guide. Push Square Insider Gaming

The Goodyear blimp dressed as Vice City, which took off from Ohio on October 12, flew over South Florida on the 15th; on the 14th, chairs and umbrellas with the Vice City and VI logos showed up on Miami Beach; planes trailed banners along the coast; and Times Square has an LED billboard for the game with the guns removed from the artwork. Outside Florida, the community has photographed ads in Chicago and on Hollywood Boulevard. All of it adds to the “Welcome to Vice City” sign on the Kaseya Center and the Heat’s Vice City night on November 18. Rockstar is also funding the return of BAYO, DJ Michaël Brun’s celebration of Haitian and Caribbean culture, to Little Haiti on November 22 for its tenth anniversary: free entry by raffle at bayotour.com, with more than half the spots for Florida residents and the Haitian community, a 7,500 capacity and a surprise lineup. It is an event in the city, not in the game, and Rockstar hasn’t tied it to La Perle, Vice City’s Little Haiti. The campaign is also reaching beyond gaming: GTA 6 is the presenting sponsor of the Coulda Been Records episode Druski hosts with Sacha Baron Cohen as Ali G, posted October 24, with a spoken read asking viewers to pre-order the Ultimate Edition and a link to the editions page in the description. It’s an ad inside the show; nothing suggests Druski or Ali G appear in the game, and neither Rockstar nor Druski has commented on the deal. On October 25 the campaign crossed the Atlantic with the GTA 6 ad on the El Clásico LED boards. TheGTA6News Axios EDMTunes GameSpot Push Square

On October 19 and 20, ads for the game’s fictional brands showed up around Miami, with GTA’s usual double entendres. Ad kiosks have shown Pfister, with a convertible and the tagline “Go Topless”; the Kowalski jewelry brand, with “Suddenly You Are Big Enough”; Kronos watches, with “Always Come Early”; and the fictional Vice City Manatees team. A Weazel News van, the GTA universe’s news network, is also driving around. The photos were posted on X by OfficialJoelF and picked up by Insider Gaming; Rockstar hasn’t commented. They are ads for made-up brands and don’t reveal what you’ll be able to buy or drive in the game. Insider Gaming

A new batch went up on October 24 on Clear Channel boards around downtown: a multi-story wrap for the lipstick brand Dix (“These are Dix lips”) with a QR code in the corner, a Juice Loose billboard with a smiling orange and the slogan “Keeping America on the move!”, and a Macca & Friends cartoon ad saying the show is “Coming November 19 on Weazel,” GTA’s in-universe network. November 19 is the game’s release date. Every board carries the Vice City mark. Reddit user u/Snak3D0ct0r posted the photos and OutputLag picked them up. Reddit OutputLag

The Macca & Friends billboard in downtown Miami. Photo: u/Snak3D0ct0r on Reddit.

Some of the game’s brands are also crossing into real life: a Doral brewery has three GTA VI-branded beers approved, Pißwasser, Patriot and No Mames Vice City.

Burger Shot and Cluckin’ Bell serve real food at the Kaseya Center

The game’s fast-food chains now have real counters inside the Kaseya Center, the Miami Heat’s arena. Fans at the game posted photos on October 21 and 22 of a Burger Shot and a Cluckin’ Bell stand with the in-game branding, packaging and staff in GTA 6 uniforms. On October 23, Rockstar and the burger chain Skinny Louie announced the partnership: beyond the Kaseya Center, every Skinny Louie location in Florida turns into a Burger Shot from early November through December 31, with a menu of smash burgers, fries and drinks for dine-in or delivery. Cluckin’ Bell is only confirmed inside the arena so far; there’s no word on whether it will expand. Their existence in Miami says nothing about whether you’ll be able to eat at them in the game. They’re a warm-up for the Heat’s Vice City night on November 18. VGC GameSpot

The Kaseya Center sign cost $975,000, $25,000 under the million-dollar threshold that would require a Miami-Dade Commission vote, and Mayor Daniella Levine Cava signed it with Rockstar, the Heat and the arena operator without going through the thirteen commissioners, several of whom learned about it at a budget hearing past 1 a.m., per the Miami Herald. The mayor’s office wants more deals, with the airport and the port among the assets floated for Vice City branding, and her chief of staff calls the takeovers “a love letter” to the city. On the other side, Commissioner René Garcia says “we’re depicting Miami like a murder capital,” Micky Steinberg “philosophically” opposes moving forward and Juan Carlos Bermudez can’t believe rebranding county assets is even being considered; commission chair Anthony Rodriguez, who sponsored the legislation authorizing the talks, answers that “it’s just a game.” Sheriff Rosie Cordero-Stutz had already said “Miami-Dade County is not Vice City.” GameSpot Notebookcheck

Miami Beach, a separate city from Miami-Dade County, signed its own deal with Rockstar on October 15, according to the document iGrandTheftAuto found in the city clerk’s records. Rockstar pays the city a $300,000 activation fee and another $4 million to Boucher Brothers, the beach concessionaire, which shares half of what it earns with the city. In return, the campaign plans five installations:

• a giant Vice Beach sign in Lummus Park;
• the outdoor Muscle Beach gym in Vice Beach branding;
• a lifeguard tower painted with the VI logo;
• a roughly 10-foot VI sculpture on Lincoln Road;
• the W hotel sign on Collins Avenue turned into the game’s Y Hotel.

According to plans published by GTAVice, the Lummus Park sign and the gym go up October 26 to 31, launch on November 1 and stay until mid-January. The hotel has a separate $650,000 deal with Rockstar’s agency, with everything removed by December 31. The contract also includes a promotional vehicle appraised at $643,443 that Rockstar will auction in 2027 for the city; it doesn’t say which car. None of this had city permits when it was signed, and if they don’t arrive by November 1 Rockstar can cancel. The figures come from documents reviewed by these two outlets; Rockstar hasn’t commented. iGrandTheftAuto GTAVice

Car-mounted cameras filming the convoy around Miami sparked a theory that Rockstar was shooting a live-action trailer. The filming permits don’t back it up: none of the recent ones is in Rockstar’s name, and the one that fits belongs to 305 Films, a Miramar production company, for a project called “Social media for MH Vice,” which points to Miami Heat content for the team’s Vice City night on November 18. Linking that permit to the convoy is an inference neither Rockstar nor the Heat has confirmed, and Rockstar has never released a live-action trailer. RockstarINTEL Vice Central

Rockstar hasn’t said the cars are its own, how many there are, who built them or how long they will be on the streets; the six-model list and the West Coast Customs name come from the community. There is no published blimp route either, and no confirmation of the airport or port deals, which the mayor’s office says are still under negotiation. The real Miami places that are in the game are in the GTA 6 real-life locations guide.

Sources

OutputLag — GTA 6’s fake brands are now real Miami billboards (October 24, 2026)

TheGTA6News — GTA 6 Is the Presenting Sponsor of Druski’s Ali G Episode (October 24, 2026)

GameSpot — GTA 6 Burgers Will Be Available In Florida Throughout The Year (October 23, 2026)

VGC — Rockstar is quietly transforming the real Miami into GTA 6’s Vice City (October 22, 2026)

iGrandTheftAuto — Rockstar’s Vice Beach marketing agreement with Miami Beach (October 21, 2026)

GTAVice — More details on Rockstar’s Vice Beach marketing plans (October 22, 2026)

Insider Gaming — Real-Life GTA 6 Cars Spotted in Miami (October 16, 2026)

Insider Gaming — GTA 6 “Crude Ads” Surface Across Miami (October 20, 2026)

Push Square — GTA 6 Cars Appear in Real Life as Part of Insane Miami Marketing Push (October 16, 2026)

GameSpot — GTA 6 Is Taking Over Miami Amid Pushback From Officials (October 16, 2026)

Axios — from the beach to Little Haiti, GTA promos take over Miami (October 15, 2026)

EDMTunes — Michaël Brun brings BAYO back to Little Haiti with Rockstar (October 14, 2026)

Notebookcheck — the $975,000 Kaseya Center deal signed without a commission vote (September 24, 2026)

RockstarINTEL — the live-action trailer rumor in Miami (October 21, 2026)

Vice Central — 305 Films’ shoot for the Miami Heat (October 21, 2026)

Last verified: October 25, 2026.