Instagram tests Features: horizontal videos up to 90 minutes long
Instagram is testing Features, horizontal videos up to 90 minutes long, with a small group of creators in the US and Brazil. For now, it doesn't share ad revenue.
- Max length
- 90 MIN
- Format
- HORIZONTAL
- Testing in
- US AND BRAZIL
- Ad revenue share
- NOT YET
Instagram is going long again. Head of Instagram Adam Mosseri and product chief Tessa Lyons announced Features on October 26: horizontal videos up to 90 minutes long, now in testing with a small group of creators in the US and a few in Brazil. The Next Web 9to5Google
What Features is
It’s a home for full shows: podcasts, comedy specials and long creator videos that used to get chopped into Reels. Features show up in the main feed and on Explore, and Instagram’s TV app will put them front and center. That app is already on Fire TV, Google TV and Samsung TVs, with Apple TV coming later. The Next Web Engadget
Reels as the door to the full video
Reels are the key piece. Instagram is testing Reels that link to the full Feature, so a podcast or stand-up clip sends people to the whole episode, and you’ll be able to group related Reels into a series on your profile. The short clip hooks people and the long video keeps them, which is what a lot of creators already do today by pointing viewers to YouTube. The Next Web 9to5Google
No payout yet
Instagram won’t share ad revenue from Features with creators, at least for now. Existing ad deals carry over and the company hasn’t ruled out a revenue share later. If ad revenue on long videos pays your bills, YouTube is still where that happens. 9to5Google The Next Web
Round two after IGTV
Instagram tried this before with IGTV, launched in 2018 as a standalone app and shut down in 2022. Mosseri admits he was against long-form video because he worried it would cut into time spent sharing with friends; now he argues short clips and longer shows work together. The Next Web
What it means for creators
Unless you’re in the test group, there’s nothing to switch on yet, and there’s no payout. I’d keep doing what works, long videos on YouTube with Reels as the way in, and start saving a clean horizontal master of every podcast or stream. If Features opens up, your catalog is ready. For today’s Reels, the export settings are in the Reels guide.
Sources
The Next Web — Instagram tests 90-minute horizontal videos called Features (October 26, 2026)
9to5Google — Instagram tests “Features” long-form videos (October 26, 2026)
Engadget — Instagram wants you to watch 90-minute videos on your TV
Last verified: October 26, 2026.